UFO Family Repositioning: world-class maintenance, now logically structured for retail and workshop
UFO stands for high performance maintenance and lubrication that aligns with how modern riders want to ride: clean, efficient, sustainable, and hassle-free. With the UFO Family Repositioning, CeramicSpeed is restructuring the entire product family to translate that promise even better to the shop floor and workshop, without changing the performance that users already know.
The reason behind the update
CeramicSpeed provides two clear arguments:
Intern: UFO now aligns more closely with their scientific, performance-oriented approach and core values (performance, quality, innovation).
Extern: the customer must understand UFO more quickly as one ecosystem: clear categories, recognisable variants, and packaging that encourages correct use.
UFO as an ecosystem: the 4 categories
The repositioning revolves around a simple truth: maintenance is a process. UFO now makes that process visible through DRIP / CLEAN / WAX / TECH.
DRIP
The UFO Drip range consists of high-quality, liquid wax chain lubricants that create a clean and durable wax layer on the chain. They provide exceptional efficiency, reduced friction, and long-lasting protection in all riding conditions—both outdoors and indoors.
The products in the DRIP category are:
→ UFO DRIP All Conditions
→ UFO DRIP Wet Conditions
→ UFO DRIP Indoor Conditions
CLEAN
UFO Clean products offer powerful, non-toxic and biodegradable cleaning solutions, designed to keep the drivetrain and the bike in top condition. Ideal for deep cleaning and preparing chains for wax-coating treatments, and a safe, effective way to remove dirt and grime from the entire bike without harming components or the environment.
The products in the CLEAN category are:
→ UFO CLEAN Bike Wash
→ UFO CLEAN Drivetrain
WAX
The WAX category is our immersion wax chain coating that delivers top performance with minimal dirt build-up, for a clean-running drivetrain—even during ultra-long races. Fully compatible with DRIP products, allowing riders to switch or update between applications depending on the conditions.
The products in the WAX category are:
→ UFO WAX Ultra Endurance
→ UFO WAX Ultra Endurance Kit
TECH
UFO Tech products support the more specialised and less frequent maintenance tasks that help to ensure maximum bearing performance in the long term. Although some tools and mechanical knowledge may be required, these solutions are designed to be accessible to both experienced technicians and confident DIYers.
The products in the TECH category are:
→ UFO TECH Bearing Cleaner
→ UFO TECH All Round
→ UFO TECH Long Life
→ UFO TECH Race Day
→ UFO TECH Pulley Wheel Oil