MACHINES MADE FOR RACING.
MMR, a Spanish bicycle brand founded in 2008 in Avilés, Asturias, by a team with a deep-rooted passion for cycling. The brand has an impressive racing heritage, including an Olympic bronze medal in XC mountain biking (Rio 2016) and support for the professional Caja Rural-Seguros RGA WorldTour team.
MMR is led by former professional cyclists such as Chechu Rubiera (former climber for US Postal and Discovery Channel), resulting in bikes that are truly designed by and for cyclists. The name itself perfectly encapsulates the philosophy: Machines Made for Racing.
MMR stands for pure racing DNA combined with Spanish passion and craftsmanship. The brand distinguishes itself through a no-nonsense approach: maximum performance at a competitive price. In-house design and assembly in Spain ensure short lines and rapid innovation cycles. MMR has proven that you do not need to be the largest to build WorldTour-level bikes.
The ambassadors read like a roll of honour of Spanish cycling: Samuel Sánchez, Oscar Freire, and even Fernando Alonso rides MMR.
MMR and Caja Rural-Seguros RGA.
Together for the first time in the Tour de France
The heaviest reference point in professional road cycling. In 2026, MMR will be at the start of the largest cycling race in the world for the first time, alongside Caja Rural-Seguros RGA.
The participation is no coincidence. The partnership between MMR and Caja Rural-Seguros RGA has been built step by step, supported by shared values: constant work, developing talent, and not allowing external pressure to determine what the brand is. When the team grew to the level of the Grande Boucle, it rode on the same MMR frames that had already proven themselves at national and international levels.
For MMR, that Tour participation signifies the confirmation of a journey that has been in development for years. The technology with which Caja Rural-Seguros RGA will ride through the Alps and Pyrenees in 2026 is open to any rider who opts for an MMR.
PERFORMANCE, CONFIDENCE AND PASSION
ADRENALINE SL
ADRENALINE
ADRENALINE AERO
GRAND TOUR
GRIP
SIMUN
X-TOUR
X-GRIP
KENTA SL
KENTA
RAKISH SL
RAKISH
E-WOKI
X-BEAT
ADRENALINE AERO
The Adrenaline Aero is MMR's dedicated aero road bike, built for racing on flat and fast undulating courses where aerodynamic drag is the decisive factor.
The frame has been developed and tested in collaboration with the professional Caja Rural – Seguros RGA team. The same bike, the same geometry.
Constructed from intermediate modulus carbon fibre as a monocoque structure, with a 12mm thru-axle at the front and rear, flat mount brakes, and fully internal cable routing. The aerodynamic optimisation lies in the details: frame-fork integration, a drop-shaped seat post, and a deliberately reduced gap between the frame and rear wheel to minimise disruption to airflow. The chainstays are kept shorter compared to a classic racing bike, which increases stiffness and responsiveness during acceleration. The G3 Racing geometry positions the rider low and long, aggressively, while maintaining riding comfort.
Simun
The Simun is MMR's gravel race bike. Not a bike that just happens to be fast on paved roads, but a bike that is built to win on mixed terrain, and it makes no compromises on that premise.
The frame is constructed from intermediate modulus carbon fibre. MMR applies the G3 Racing geometry: an aggressive, low riding position aimed at speed and reactivity, while maintaining sufficient comfort for longer efforts. This geometry is a deliberate choice, as it directly determines how the bike responds in corners and during accelerations.
Practical detail: the frame has an integrated storage system in the down tube for tools and materials, without affecting the aerodynamics. There is also a 3D-printed AirTag holder available.
ADRENALINE SL
Light road bike for riders who ride on acceleration
The Adrenaline SL is the lightweight racing bike within the MMR road range. The platform is aimed at riders who are particularly sensitive to responsiveness, changes in rhythm, and efficient climbing or acceleration. In practice, this type of bike feels most logical for those seeking a pure racing bike without placing the entire focus on aerodynamics.
The frame base consists of a G2 Carbon Concept Lite frame made from high modulus carbon, featuring a monocoque construction, fully internal cable routing, and press fit. The build remains classically race-oriented: 2x road configurations, disc brakes, and integrated cockpit solutions via FSA ACR. In the higher builds, the right component choices are also reflected, with electronic Shimano groupsets and high-quality carbon wheelsets. As a result, the Adrenaline SL remains technically well-positioned: light, direct, and ready for sporty use.
Born in Asturias, shaped by a no-nonsense culture of work, resilience, and following one's own path.
MMR is based on performance, with bikes developed to ride efficiently, precisely, and purposefully.
The brand combines engineering and design with a riding experience that instills immediate confidence on the bike.
MMR explicitly positions itself on sustainability, precision, and reliability in daily use.
Every bike is built around functional choices that support speed, control, price, and efficiency.